From Heisei to a new era! What are the upcoming hair and makeup trends?
Coming full circle to futuristic

One example of "diversity" is the revival of the "futuristic" trend, a futuristic fashion and makeup trend from the late 1990s. There's a tendency to prioritize texture over shape and color, and adding pearlescent eyeshadow and a glossy lip to a dewy, natural-looking base makeup creates a refreshingly clean, cool, and innocent impression. It seems that playful expressions such as adding a touch of color to the eyelashes are also possible.


Looking back over the past 30 years, it is clear that the cycle of change during the Heisei era was extremely rapid. At the same time, it is also reaffirmed that hair and makeup trends reflect the state of society. It will be exciting to see how women's awareness and trends will change from next year, when the era name changes.