Maison Mumm, a prestigious Champagne house founded in Reims, France by the venerable Mumm family of wine merchants, will be running a global campaign to support challenges, "WHAT'S YOUR NEXT VICTORY?", from November 12th to January 31st, 2019.


Since its founding in 1827, Maison Mumm has carefully maintained its philosophy of "Only the Best," while always maintaining its pioneering spirit in the pursuit of innovation. It is the No. 1 Champagne house in France in terms of sales volume.

As part of a project to inherit the brand's DNA, a campaign will be launched on November 12th in which participants can post on Instagram and Twitter stories of their past successes and their next challenges using the hashtag "#MYNEXTVICTORY." Six winners from around the world will be chosen from the submissions to receive a 6L bottle of Mumm Grand Cordon (Mathusalem) signed by Usain Bolt, Mumm's current CEO (Chief Entertainment Officer).

A special movie was also produced for the campaign, with the theme "WHAT'S YOUR NEXT VICTORY?" and featuring 10 famous people who have had successful experiences, including Usain Bolt. Representing Japan is Mariya Nishiuchi, who has an impressive track record as a model, singer, and actress, and is embarking on a new chapter in her career. The special movie is currently available on the campaign website. More information will be added in the future about videos featuring other celebrities, such as Ian Babenzien, founder of Brooklyn-based sneaker brand GREATS, and model and motorsports reporter Kate Peck.

Mariya Nishiuchi

In the fall of 2017, the Maison's iconic Cordon Rouge was reborn as Mumm Grand Cordon, designed by world-renowned designer Ross Rusgrove, with the brand's iconic red ribbon engraved on the bottle, creating a three-dimensional and innovative design. In June of this year, Mumm undertook a historic challenge, a world first, developing "Mumm Grand Cordon Stella," a champagne bottle that astronauts and space travelers can enjoy in zero gravity, proposing a new way of toasting free from gravity as we look toward the near future when space travel becomes a reality. Just like Maison Mumm, which is constantly exploring new fields, why not embark on a new challenge and adventure?