To celebrate the release of its capsule collection, "FENDI MANIA," FENDI held an exclusive event, "THE FENDI MANIA DROP," in nine cities around the world on the same day. In Japan, the event was held at the Fendi Ginza store on the evening of October 16th.
Cameron Dallas, Riisa Naka
The event kicked off in Tokyo and was held simultaneously in nine major cities around the world: Shanghai, Hong Kong, Moscow, Kuwait, London, Paris, New York, and Los Angeles. The venue was decorated in the iconic colors of Fendi Mania—blue, yellow, and red—with a pop, street-inspired feel. The brand's reinterpretation of the "FENDI/FILA" logo, designed by artist Hey Reilly, was scattered throughout. One highlight was a photo booth resembling a giant smartphone, framed in the colorful "FENDI/FILA" logo. Additionally, on the second floor of the venue, stylists Michiko Yamawaki and others offered special personal styling services. Over 500 guests from diverse fields, including Riisa Naka, Cameron Dallas, Naomi Watanabe, Yu Yamada, Nobuyuki Suzuki, Mandy Sekiguchi, Reo Sano, Maggie, Ayaka Miyoshi, and AMIAYA, attended the celebration and enjoyed a world of playful luxury. DJ sets by artists Takkyu Ishino and Yuka Mizuhara, as well as a live performance by dancer FISHBOY, also captivated the venue.
To commemorate the launch of this capsule collection, a special movie featuring items from men's, women's, and children's collections was also released. The capsule collection "Fendi Mania" will be available for pre-sale at a pop-up event held simultaneously from October 17th at The Stage on the first floor of the main building of Isetan Shinjuku and at Promotion on the first floor of the men's building of Isetan Shinjuku. It will also be released sequentially at directly managed stores nationwide and the official online store (fendi.com).
Cameron Dallas, Riisa NakaThe event kicked off in Tokyo and was held simultaneously in nine major cities around the world: Shanghai, Hong Kong, Moscow, Kuwait, London, Paris, New York, and Los Angeles. The venue was decorated in the iconic colors of Fendi Mania—blue, yellow, and red—with a pop, street-inspired feel. The brand's reinterpretation of the "FENDI/FILA" logo, designed by artist Hey Reilly, was scattered throughout. One highlight was a photo booth resembling a giant smartphone, framed in the colorful "FENDI/FILA" logo. Additionally, on the second floor of the venue, stylists Michiko Yamawaki and others offered special personal styling services. Over 500 guests from diverse fields, including Riisa Naka, Cameron Dallas, Naomi Watanabe, Yu Yamada, Nobuyuki Suzuki, Mandy Sekiguchi, Reo Sano, Maggie, Ayaka Miyoshi, and AMIAYA, attended the celebration and enjoyed a world of playful luxury. DJ sets by artists Takkyu Ishino and Yuka Mizuhara, as well as a live performance by dancer FISHBOY, also captivated the venue.
To commemorate the launch of this capsule collection, a special movie featuring items from men's, women's, and children's collections was also released. The capsule collection "Fendi Mania" will be available for pre-sale at a pop-up event held simultaneously from October 17th at The Stage on the first floor of the main building of Isetan Shinjuku and at Promotion on the first floor of the men's building of Isetan Shinjuku. It will also be released sequentially at directly managed stores nationwide and the official online store (fendi.com).
