A special limited-time convenience store called "Cartier," created by Cartier, will be open in Omotesando, Tokyo from September 21st to 30th.


The theme of Cartier's limited-time convenience store, "Cartier," is "when the ordinary becomes precious." Just as a simple nail, an everyday item, was once transformed into precious jewelry to create "Juste un Clou," Cartier will transform convenience stores, a familiar presence to Japanese people, into something special.

The 1970s, the year "Juste un Clou" was born, was a cheerful time when a creative boom was underway in New York, and the darlings of the era flocked to the legendary discotheque, Studio 54. In the same year, the Japanese logo for "Cartier" was born in Japan, a country with a free-spirited atmosphere where people were encouraged to enjoy new culture. Paying homage to that era, Cartier has named this convenience store, which reflects the spirit of "Juste un Clou," "Cartier."


The first floor is lined with food and everyday items elevated to the level of preciousness. The event will feature food items created exclusively for the event by famous chefs and pastry chefs, including innovative croquettes created by Chef Yoshiaki Takazawa of the famous Akasaka restaurant "TAKAZAWA," mango tarts by pastry chef Natsuko Shoji of the popular and hard-to-find premium sweets chain "été," energy bars by Koji Tamura, former chef of "Tirpse" in Shirokanedai, and the first bottled tea from the premium tea brand "BETJEMAN & BARTON." The limited-edition cup ramen developed by the famous, often-booked restaurants "kabi" and "sanmi" is available with a unique reservation ticket. Also on sale will be a special magazine created especially for "Juste un Clou." The content expresses a free-minded spirit, with fashion stories by model Akimoto Kozue and UTA, the world of "Juste un Clou" expressed by today's most acclaimed photographer Okuyama Yoshiyuki, and a conversation between sculptor Nawa Kohei and artist Kiyokawa Asami.
"Juste un Clou" Bracelet SM Pink Gold
The second floor is a space reminiscent of a convenience store's eat-in area, where customers can actually touch and feel the SM size of "Juste un Clou", which was released this fall. Available in select stores from September 1st, the five slimmer, SM-sized bracelet and ring models retain the collection's cool, modern look while adding a touch of lightness.

This fall, why not immerse yourself in a unique world at this exceptional convenience store, a first-of-its-kind initiative?