IN THE HOUSE, a select shop run by husband-and-wife stylist MASAH and model Asami Imajuku, will be releasing a collaboration item between Hiroshi Fujiwara's fragment design and children's clothing brand familiar, exclusively on Children's Day, May 5th.

IN THE HOUSE is a select shop that opened on the 6th floor of the main building of the Isetan Shinjuku department store in March 2018. This time, the store has released a button-down shirt (18,360 yen including tax) designed by Fragment Design x Familiar, headed by Hiroshi Fujiwara, as part of the "Fragment For Familiar" project. This collaboration with Familiar, a leading children's clothing brand in Japan with over 50 years of history, is available exclusively at the store.


The base fabric is white oxford and Familiar's house check. The project name, "Fragment For Familiar," is printed on the inside of the pocket, and the "fragment" mark is embroidered on the cuffs.

Available exclusively at Isetan Shinjuku In the House.