Aroma brand @aroma will open its first directly operated Tokyo concept store, @aroma store Jingumae (1F, 6-23-4 Jingumae, Shibuya-ku, Tokyo), on the 29th.

In an industry first, the store will offer an original oil creation service using the "aroma oil blender" (first-time fee: 3,150 yen). Choose your favorite oils and blends from 15 natural essential oils, including orange and lavender, and the blended scent will be sprayed into the air. If you like it, you can purchase it in the "Aroma Blend Lab" space inside the store.

At the store entrance, an "aroma air shower" has been installed, allowing you to experience the scented space 24 hours a day. Select your favorite scent from three available options and press the button to receive a shower of aroma air. The interior is designed simply, with gray and white as the main colors, in keeping with @aroma's visual concept of two-tone colors. Founded in 1998, @Aroma is a brand that designs spaces with aroma under the slogan "Spreading a new fragrance culture." Its products have been introduced in approximately 1,000 facilities nationwide, including the women's floor of Isetan Shinjuku, the lobby of the Palace Hotel Tokyo, restrooms at Shibuya Hikarie ShinQs, and ANA airport lounges and in-flight services. The company also develops and sells aroma diffusers and operates an aroma school. Its first concept store opened in Tenjin, Fukuoka at the end of March.