CARVEN will be hosting a new concept pop-up shop designed by new creative director Serge Ruiffieux at Isetan Shinjuku from March 21st and at GINZA SIX from March 28th.


The pop-up, held at Isetan Shinjuku Main Building, 3rd Floor, Center Park/The Stage 3, will showcase the 2018 Spring/Summer main collection ahead of the rest of the country, as well as special limited-edition items such as a "limited edition tote bag" (¥15,000), "limited edition pouch" (¥9,000), and "Isetan Pop-Up Exclusive T-shirt" (¥17,000). The pop-up, which will be held at Ginza Six's 3rd floor POP UP 3RD from March 28th to May 1st, will feature the 2018 Spring/Summer collection, as well as playful and humorous limited-edition items made with original textiles from the collection.


Serge Ruffieux said of his collection, "The fluid yet structured silhouettes, her elegant taste, her open perspective, and her boldness and freedom—everything about the modern Parisian woman—embodies my imagination."

Effortless and light shirts and dresses, exotic colors reminiscent of travel scenery, a mix of vibrant decorations and patterns, and a rooster motif as a tribute to Madame Carven selected from the extensive archives. The new collection, where urbanity and sophistication intersect and create exquisite contrasts, adds a modern, cool sensibility and a clever twist to the positive, clean Parisian chic inherited from the Maison, inviting you on an unprecedented journey.

In addition, from March 21st to 25th, Isetan Shinjuku will be offering a tote bag embroidery service by an embroiderer invited from France for purchases of 40,000 yen or more. Customers can choose their favorite motif or have their name embroidered.

Enjoy the newly reborn world of Carven with Serge Ruffieux.