Isetan Mitsukoshi Holdings Ltd. and AEON Co., Ltd. are launching a mutual point program collaboration service and installing joint ATMs in department stores to improve customer convenience and enhance the corporate value of both groups.
In response to a diversifying consumer environment, the two companies will leverage their group resources to provide shared convenience for each group's point and credit card members, aiming to improve customer service and corporate value.
As part of the mutual collaboration service between the two groups' point programs, a "point exchange campaign" will be launched. Points from the Isetan Mitsukoshi Group's "MI Point" and the AEON Group's shared point program, "WAON POINT," will be mutually exchanged starting around summer 2018. The exchange rate is expected to be 1 MI Point = 1 WAON Point, with exchange units of 1,000 points.
In addition, Isetan Mitsukoshi Group department stores and AEON Group stores (AEON, My Basket, MaxValu, etc.) will be holding a "Point Up Campaign" from March 24th to April 15th for card members issued by MI Card Co., Ltd. (hereinafter referred to as MI Card) and AEON Bank Ltd. (hereinafter referred to as AEON Bank). During the campaign period, members will receive double the MI Points when they use their MI Card at participating AEON stores nationwide, and double the Tokimeki Points when they use their AEON Card at Isetan Mitsukoshi Group department stores nationwide.
Details of the "Point Exchange Campaign" can be found on the MI Card and WAON POINT websites, and details of the "Point Up Campaign" will be available at a later date on the websites of MI Card (https://www.micard.co.jp/campaign/index.jsp) and AEON Financial Services Co., Ltd. (http://www.aeon.co.jp/campaign/member.html). In addition, MI Card will install joint ATMs with AEON Bank at Isetan Mitsukoshi Group department stores, aiming to efficiently utilize management resources and improve customer convenience. Installation has already begun at Isetan Shinjuku Main Store, Nihonbashi Mitsukoshi Main Store, and Mitsukoshi Ginza Store, among others, with installation scheduled to be completed at all stores (with some exceptions) by the end of March. The installation of these ATMs has been well received, as they now allow access to both companies' services.
Going forward, we aim to collaborate in various ways, leveraging the strengths of both groups, beyond just the card and points areas, to provide value across all aspects of customer lifestyles.
In response to a diversifying consumer environment, the two companies will leverage their group resources to provide shared convenience for each group's point and credit card members, aiming to improve customer service and corporate value.
As part of the mutual collaboration service between the two groups' point programs, a "point exchange campaign" will be launched. Points from the Isetan Mitsukoshi Group's "MI Point" and the AEON Group's shared point program, "WAON POINT," will be mutually exchanged starting around summer 2018. The exchange rate is expected to be 1 MI Point = 1 WAON Point, with exchange units of 1,000 points.
In addition, Isetan Mitsukoshi Group department stores and AEON Group stores (AEON, My Basket, MaxValu, etc.) will be holding a "Point Up Campaign" from March 24th to April 15th for card members issued by MI Card Co., Ltd. (hereinafter referred to as MI Card) and AEON Bank Ltd. (hereinafter referred to as AEON Bank). During the campaign period, members will receive double the MI Points when they use their MI Card at participating AEON stores nationwide, and double the Tokimeki Points when they use their AEON Card at Isetan Mitsukoshi Group department stores nationwide.
Details of the "Point Exchange Campaign" can be found on the MI Card and WAON POINT websites, and details of the "Point Up Campaign" will be available at a later date on the websites of MI Card (https://www.micard.co.jp/campaign/index.jsp) and AEON Financial Services Co., Ltd. (http://www.aeon.co.jp/campaign/member.html).
Going forward, we aim to collaborate in various ways, leveraging the strengths of both groups, beyond just the card and points areas, to provide value across all aspects of customer lifestyles.
