TOKYO Kaihoku, located on the second floor of the main building of Isetan Shinjuku, will be holding an event called "Show off the Sakura. Gather together for Spring" from March 7th to 20th, bringing together a variety of pink items, including apparel and accessories.


Opened in March 2013, the space will celebrate its sixth year this March, welcoming up-and-coming brands and other popular creators and designers, and hosting and promoting limited-time events every one to two weeks from a unique perspective.

The theme for this, the first in its sixth year, is spring = cherry blossoms and cherry blossom viewing, and spring = pink. The target audience is the "millennial generation" who have new values and don't want to stand out too much, but also want to produce a slightly "different version of themselves." The storefront is filled with all sorts of pink, so that it can be a place where people can share and empathize with "their uniqueness" and "their experience of visiting this place," and is proposed as "Tokyo's new cherry blossom viewing spot!?"

Rinrinka
Rinrinka will be releasing limited edition colours of blouses from the 2018 Fall/Winter collection, a pochette perfect for a quick outing, a shirt made from a handmade patchwork of PERMINUTE's sheer, spring-like handkerchief fabric, and spring-like cherry blossom accessories that will brighten up Rae's ears. Number-D, a painter active in the street, gallery, club, and apparel industries, will be selling items incorporating graffiti he created specifically for the event. Limited edition nail tips in colours perfect for spring by popular manicurist Nakayama Chieko will also be on sale.

Other brands on offer include ANREALAGE, known for its colorful, intricate patchwork and unique clothing shapes that transcend the human body, as well as MIYANISHIYAMA, BALMUNG, nooca, NAILS INC, and Kiwanda.