The "Sweets Collection 2018" will be held from January 31st to February 14th at the event hall on the 6th floor of the main building of Isetan Shinjuku, bringing together over 90 brands.

Starting one week earlier than last year, the 2018 Valentine's Day celebrations will feature chocolates that are both delicious and visually appealing, including specially crafted chocolates by pastry chefs and chocolatiers that focus on cacao beans and ingredients, as well as cute chocolates that are perfect for girls' nights out. The eat-in corner has also been improved from last time, with a different corner being set up each week.




Nayuta Chocolatasia "Assortment 6P" (1,944 yen including tax)
Nayuta Chocolatasia is a chocolate brand made primarily from Asian cocoa beans, and their "Assortment 6P" (1,944 yen including tax) is a compact assortment of bonbon chocolates that includes all the delicious flavours of Asia, such as fruits and nuts. Dari K, a brand passionate about Indonesian cocoa beans, has released the "Cacao-Scented Chocolate Truffles" (¥2,700 including tax), an assortment of six truffle flavors, including matcha, roasted green tea, and rum raisin.


Chapon, a favorite among Parisian women, has released a vibrant selection of chocolates. The "Coffret 12 Agartz" (¥6,621 including tax), a crispy praline wrapped in white chocolate, is a photogenic chocolate that is both visually and tastefully satisfying.

Clé de Cru, a new brand produced by French chocolate maker Cémoir, has released "Macaron Chocolat" (¥972 including tax), a chocolate with a cute macaron motif. It's the perfect treat for a girls' night out or a friend's chocolate.


Sébastien Bouillet's "Cocotte Chocolat" (¥1,944 including tax) is a cute chocolate shaped like a small pot. Beneath the lid is a caramel ganache made with smoked salt, spices, and herbs, reminiscent of a simmering pot dish.

Morozoff x Theatre Products "In the Shell" (2,160 yen including tax, exclusive to Isetan Mitsukoshi)
Also available is "In the Shell" (2,160 yen including tax), a collaboration chocolate between Morozoff and Theatre Products, exclusive to Isetan Mitsukoshi. With a beautiful appearance like an accessory, you can enjoy flavors such as blueberry and cafe cream.


The "BABBI x Hello Kitty Special Gift" (¥2,376 including tax), a collaboration between Babi and Hello Kitty, features dark vanilla and pistachio wafers in a cute Kitty pouch.

Other products on offer include "Chocolat Assortment" (3,456 yen including tax) and "Stick Assortment" (2,160 yen including tax) from Malene Couture, which received positive reviews at the 2015 World Chocolate Masters, and "Chocolat Donut & Brûlée" (2,160 yen including tax) from Belle a Mer, featuring the irresistible fragrant and creamy taste of chocolate labrulee.

Warakubeni-ya "Cool Chocolat Cacao Pulp" (601 yen including tax)
The eat-in corner sells warm hot chocolate and soft serve ice cream, which is perfect for winter. Why not come along to this Valentine's Day event, where you can not only choose a gift but also enjoy giving it?