The necktie brand "giraffe" opened a directly managed store on Marunouchi Nakadori Street on Friday, December 7th.
The store's concept is "CIRCUS." The store offers accessories, socks, handkerchiefs, shoes, and more, centered around Giraffe ties, and proposes styling through combinations. Brands planned for the store include "ayame," "H TOKYO," "WHYTROPHY," and "NGR." The store also plans to hold collaborative events with other brands and creators.
giraffe is a specialized necktie brand that aims to be "the world's cutest necktie shop." Offering both men's and women's neckties, the store's cute packaging and pricing around 10,000 yen make it popular as a gift. Other directly managed stores include the Daikanyama Hillside Terrace store and a store on ZOZOTOWN.
The parent company is Smiles Co., Ltd. (Meguro-ku, Tokyo). In addition to Giraffe, the company also operates the soup specialty store "Soup Stock Tokyo," the select recycle shop "PASS THE BATON," the donut specialty store "COCO DONUT" in Minami-Aoyama, and the fashion brand "my panda."

Giraffe ties are also a favorite of company president Masamichi Toyama, and according to a public relations representative, many people buy them because they admire his style, as he is known to be a fashion lover. Toyama makes a special appearance in the lookbook for the my panda 2013 Spring/Summer collection wearing a Giraffe tie.

[Shop Information]
giraffe Marunouchi
Address: 1F Marunouchi Nakadori Building (Section 102), 2-2-3 Marunouchi, Chiyoda-ku, Tokyo 100-0005
Opening Hours: 11:00 to 20:00
Store Area: 121.5 m2
Store Design: matic