JIMMY CHOO will launch a Japan-exclusive collection with BUAISOU, based in Kamiita, Tokushima Prefecture, the home of indigo dye. The capsule collection, which combines luxury design with the craftsmanship of indigo dyeing, consists of 13 styles and includes bags, shoes, and accessories for both men and women, including Jimmy Choo's iconic LOVE pumps and BON BON BUCKET bags.
This Jimmy Choo / Buaisou capsule collection is available exclusively in Japan and in limited quantities, and will go on sale from today at Jimmy Choo Ginza, Omotesando, Shinsaibashi Daimaru, Fukuoka Iwataya, and the official online boutique. Inspired by the collaboration, the Ginza and Omotesando stores will be covered in cypress wood chips dyed with indigo by Buaisou, and indigo wood panels and noren curtains will decorate the windows to highlight the collaborative products.
Additionally, Jimmy Choo Omotesando will be serving original drinks inspired by this collaboration to customers on the weekend of July 30th and 31st from 11am to 8pm.
JIMMY CHOO / BUAISOU - Drink Service
Store: Jimmy Choo Omotesando
Dates: July 30th (Sat) and 31st (Sun) 11am-8pm (planned)
Content: Customers who visit the store will receive an original bottled drink inspired by the collaboration collection. *Numbers are limited on both days and will end while supplies last.
Promoting and preserving craftsmanship is essential to Jimmy Choo, and Buaiso is dedicated to the traditional indigo dyeing technique. Buaiso is a globally renowned indigo producer, specializing in everything from natural indigo cultivation and the production of sukumo (a type of dye) to dyeing and finishing. Based in Kamiita, Tokushima Prefecture, a center of indigo production from the Edo period to the present day, the town's historical significance and the natural beauty of indigo-dyed fabrics served as inspiration for this stunning collection.
The beauty of indigo dyeing is that the more you use it, the more its character develops, and you can enjoy the changing texture over time. Furthermore, the time-consuming and laborious production process is conveyed to customers who hold the pieces in their hands, allowing them to care for and enjoy the changes that occur. "Items that can be mass-produced are quickly consumed. We want to create products that can be used every day, for years to come," says Buaisou's representative, Kaji.
To complete this exclusive capsule collection, approximately 160 meters of recycled cotton fabric was hand-dyed in the Kamiita workshop and shipped to Jimmy Choo's Italian factory, where artisans transformed it into beautiful, one-of-a-kind shoes, handbags, and accessories.
-Sandra Choi, Creative Director
Please visit the official collaboration website at the following link:
https://www.jimmychoo.jp/en/buaisou-collaboration.html
【ABOUT JIMMY CHOO】
Jimmy Choo is a leading British luxury brand. With a confident, glamorous sensibility and a playful, bold spirit, the brand is known for its unique, fashion-forward style, exceptional craftsmanship, and as a pioneering brand for celebrities and red carpet style. With women's shoes as its core product, the brand also offers handbags, small leather goods, scarves, sunglasses, eyewear, belts, fragrances, and men's shoes. CEO Hannah Coleman and Creative Director Sandra Choi have been with the brand since its founding in 1996, driven by their vision of "building the world's most beloved luxury brand." Currently, the brand boasts a global network of over 200 stores, including locations in renowned department stores and select shops around the world. Jimmy Choo is a subsidiary of Capri Holdings Limited, a global fashion luxury group.
[ABOUT BUAISOU]
Kamiita Town in Tokushima Prefecture, blessed with a warm climate and abundant water that is ideal for growing indigo, the raw material for indigo dye, has been a thriving indigo production area since the Edo period and is now the largest indigo producer in Japan. Buaisou was founded in 2015 by young people who moved to the town after becoming fascinated by indigo. Along with founder Kakuro Kaji, the company is run by a total of six people, including indigo masters, dyers, and managers. In order to realize Buaiso's theme of "making products that can be used for a long time," the company cultivates natural indigo and produces sukumo (a plant used as dye), and is involved in all processes from dyeing to design and finishing.
This Jimmy Choo / Buaisou capsule collection is available exclusively in Japan and in limited quantities, and will go on sale from today at Jimmy Choo Ginza, Omotesando, Shinsaibashi Daimaru, Fukuoka Iwataya, and the official online boutique. Inspired by the collaboration, the Ginza and Omotesando stores will be covered in cypress wood chips dyed with indigo by Buaisou, and indigo wood panels and noren curtains will decorate the windows to highlight the collaborative products.
Additionally, Jimmy Choo Omotesando will be serving original drinks inspired by this collaboration to customers on the weekend of July 30th and 31st from 11am to 8pm.
JIMMY CHOO / BUAISOU - Drink Service
Store: Jimmy Choo Omotesando
Dates: July 30th (Sat) and 31st (Sun) 11am-8pm (planned)
Content: Customers who visit the store will receive an original bottled drink inspired by the collaboration collection. *Numbers are limited on both days and will end while supplies last.
Promoting and preserving craftsmanship is essential to Jimmy Choo, and Buaiso is dedicated to the traditional indigo dyeing technique. Buaiso is a globally renowned indigo producer, specializing in everything from natural indigo cultivation and the production of sukumo (a type of dye) to dyeing and finishing. Based in Kamiita, Tokushima Prefecture, a center of indigo production from the Edo period to the present day, the town's historical significance and the natural beauty of indigo-dyed fabrics served as inspiration for this stunning collection.
The beauty of indigo dyeing is that the more you use it, the more its character develops, and you can enjoy the changing texture over time. Furthermore, the time-consuming and laborious production process is conveyed to customers who hold the pieces in their hands, allowing them to care for and enjoy the changes that occur. "Items that can be mass-produced are quickly consumed. We want to create products that can be used every day, for years to come," says Buaisou's representative, Kaji.
To complete this exclusive capsule collection, approximately 160 meters of recycled cotton fabric was hand-dyed in the Kamiita workshop and shipped to Jimmy Choo's Italian factory, where artisans transformed it into beautiful, one-of-a-kind shoes, handbags, and accessories.
"I was captivated by Buaisou's indigo dyeing process. Their attention to detail and passion are shared by Jimmy Choo."
-Sandra Choi, Creative Director
Please visit the official collaboration website at the following link:
https://www.jimmychoo.jp/en/buaisou-collaboration.html
【ABOUT JIMMY CHOO】
Jimmy Choo is a leading British luxury brand. With a confident, glamorous sensibility and a playful, bold spirit, the brand is known for its unique, fashion-forward style, exceptional craftsmanship, and as a pioneering brand for celebrities and red carpet style. With women's shoes as its core product, the brand also offers handbags, small leather goods, scarves, sunglasses, eyewear, belts, fragrances, and men's shoes. CEO Hannah Coleman and Creative Director Sandra Choi have been with the brand since its founding in 1996, driven by their vision of "building the world's most beloved luxury brand." Currently, the brand boasts a global network of over 200 stores, including locations in renowned department stores and select shops around the world. Jimmy Choo is a subsidiary of Capri Holdings Limited, a global fashion luxury group.
[ABOUT BUAISOU]
Kamiita Town in Tokushima Prefecture, blessed with a warm climate and abundant water that is ideal for growing indigo, the raw material for indigo dye, has been a thriving indigo production area since the Edo period and is now the largest indigo producer in Japan. Buaisou was founded in 2015 by young people who moved to the town after becoming fascinated by indigo. Along with founder Kakuro Kaji, the company is run by a total of six people, including indigo masters, dyers, and managers. In order to realize Buaiso's theme of "making products that can be used for a long time," the company cultivates natural indigo and produces sukumo (a plant used as dye), and is involved in all processes from dyeing to design and finishing.
