The new brand, INSHORE, debuted on October 11th. It will be combined with the "SURF MICKEY" line, which offers beach and surf styles featuring the Disney character Mickey Mouse.
Based on the concept of "the comfort of being enveloped in the ocean," INSHORE offers comfortable clothing and relaxing interior goods that allow you to feel the same comfort as being enveloped in the ocean even at home. Items range in price from parkas (17,000 yen), long parkas (20,000 yen), ponchos (20,000 yen), shorts (10,500 yen), half-pants (11,500 yen), various cut-and-sew items (from 6,300 yen), blankets (from 9,000 yen), pillowcases (from 8,300 yen), cushion covers (from 6,500 yen), and various towels (from 1,200 yen).

In addition, SURF MICKEY's new autumn/winter collection will mainly feature items created in collaboration with PENDLETON, a long-established American wool clothing and blanket brand.

From October 11th, SURF MICKEY will be available at the RHC Ron Herman Minato Mirai and Osaka stores, and at the SPECIAL PRODUCT DESIGN web shop. It will also be on display at the Urban Closet on the 2nd floor of the main building of Isetan Shinjuku from October 11th to 17th, at the Daikanyama T-SITE Garden Gallery from November 11th to 12th, and in the promotion space on the 4th floor of Hankyu Umeda Main Store in December.