Jonathan Anderson's LOEWE Spring/Summer 2018 women's collection was held at the UNESCO Headquarters in Paris. This season, titled "A New Interpretation of Femininity," the collection evoked the image of a global traveler deeply involved in art and craft. The collection evoked a contemporary, down-to-earth, and practical feel, exuding craftsmanship and femininity. Gingham was a key motif this season, with a knit jersey dress featuring a gingham patchwork in the shape of a tank top and an asymmetrical coat with a gingham lining. However, Liberty floral prints, Kashmir-inspired paisley, and 18th-century florals also made an appearance, adding a touch of elegance to the collection.

Asymmetrical dresses accented with leather, shirt dresses combining English lace and leather, and leather-trimmed blanket skirts were pieces typical of a leather goods manufacturer, but what particularly stood out this season was the fabric patchwork technique. They included multicolored gingham checks, a mix of various laces, and knit jerseys in similar colors. Another example, a top with a jacket hem joined with needle punching, was a type of patchwork, and an item that exuded a sense of craftsmanship.

The technique of adding an artistic air to the beauty of handwork has been continued since Jonathan Anderson became creative director, but this was another one that succeeded in depicting a new worldview that was different from the past.