Swedish fragrance brand BYREDO has released a new fragrance, "VELVET HAZE" (50ml/¥14,000, 100ml/¥23,400). It's now available at distributors nationwide and the official online store (https://byredo.com). "VELVET HAZE" is an eau de parfum characterized by a sensual fragrance that evokes an everlasting sense of euphoria. It opens with top notes of musk-like ambrette and sweet coconut water, leading to an invigorating middle note of exotic patchouli leaf. The final notes are chocolate-rich cocoa absolute and wild musk, drawing you into a hallucinogenic vortex. A splendid, festive swarm of scents unfolds, creating a stylish fragrance characteristic of BYREDO.

Byredo is a fragrance brand founded in Stockholm, Sweden in 2006 by Ben Gorham, whose parents are Indian and Canadian. It arrived in Japan in 2011 and is sold in Isetan Shinjuku and RESTIR, among other stores.