Parfums Christian Dior's new double effect lipstick, "Rouge Dior Double" (10 colors available, 4,200 yen each), will be available from September 29th.

This product was created after over 100 trial runs to find the perfect shade balance for each of the 10 colors. It combines two effects, metallic and matte, into one product. A metallic heart in the center of the lipstick captures light, surrounded by a matte finish that accentuates the lip line, creating a gradient lip with different textures in just one application.

In addition, a pre-sale event for this product will be held at Space of Ginza on the first floor of Ginza Matsuzakaya from September 13th to 19th. A service is also available to engrave selected products with your first name or a heart mark exclusive to the event.