Isetan Shinjuku will host a pop-up event called "Yukata Stylist Made" at The Stage on the first floor of the main building from June 19th to 25th, featuring yukata designs by 10 of Japan's top stylists. (After the event, the designs will be available at the Kimono section on the seventh floor of the main building.)

Fashion Headline will be interviewing 10 stylists in a relay format.

This time, we're featuring Keisuke Baba. Baba's proposal for this elegant yukata features plenty of British flair, including embroidery on the chest, cuff-like buttons on the sleeves, and an enamel obi.

--What Japanese dyeing and weaving techniques did you incorporate this time? And why did you choose those techniques?

When I styled a yukata last year, I felt the fabric was thin. I wondered if I could make a yukata out of a thicker fabric so it wouldn't flap in the wind and come undone, so I decided to use Oxford cloth, which I've always liked. It's a breathable, summery fabric, so I thought it would work well with yukata.

--What's the difference between your main job as a stylist and designing Western clothing (in this case, yukata)?

There's practically no difference between design and styling. I think the root of the ideas is the same.

--What challenges did you face while actually making the yukata, or any new discoveries you made?

I adapted aspects of kimonos (yukatas) that I found inconvenient, like the wide sleeves. I narrowed the sleeves to make them more casual. The finished product is neither a kimono nor Western clothing, more like traditional Japanese clothing.

The obi tying was difficult. I watched YouTube to learn, but ultimately it was impossible (laughs). I wondered how to make it possible to tie an obi by yourself, and this time I created a belt-type obi. Kimonos look cooler when worn elegantly, so I tried to wear them as simply as possible. However, a regular belt wouldn't be interesting, so I used my favorite enamel to add a slightly punkish element. The thongs on the geta sandals are also made of the same enamel.

--What traditional Japanese techniques would you like to incorporate into your styling or designs in the future?

I've hardly ever worn a kimono, but I honestly think they're great. If I have the opportunity, I'd like to try it again.

--Who do you think is the coolest man in a yukata?

Takakura Ken. No one can pull off a kimono as coolly as him.

--Which Japanese or international designer would you like to have design a yukata for you?

Right now, I'd probably choose Hedi Slimane (laughs).

--What is your most memorable memory of going out in a yukata? Also, what are some situations or spots you'd recommend?

Beer gardens are recommended for this coming season. But last year, when I tried to hail a taxi while wearing a yukata, they wouldn't stop for me (lol).

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Born in 1958. At the age of 28, he moved to London, where he met and studied under stylist Atsushi Okubo. After going independent, he has styled numerous musicians, actors, and TV personalities. In 2004, he launched "GB," a brand combining British rock and military styles, with "nano・universe," as both director and designer. From 2007 to 2009, he participated in a collaborative T-shirt project with "UNIQLO," working on designs with Nicola Formichetti and Atsushi Okubo. In the fall/winter 2011 season, he launched his own brand, "ENGLATAILOR by GB," for which he serves as director. He is also active as a DJ.