For its Autumn/Winter 2014-2015 campaign, rag & bone has cast actress Winona Ryder and actor Michael Pitt, who also appeared in the brand's Autumn/Winter 2013-2014 campaign. Marcus Wainwright, managing partner of the brand, said of Winona, "For us, she's a true icon. A woman of timeless beauty." Managing partner David Nevel added, "He understands the brand's vision and suits rag & bone perfectly." The shoot took place in Coney Island, New York, by photographer Glenn Luchford, who has been shooting the brand's campaign images since Autumn/Winter 2013-2014. "The sandy amusement park has a very atmospheric and authentic feel, and we thought it would fit the brand's vision," Marcus said. "As always, there was no directing. We just captured the actors expressing themselves as they pleased," he said.