Actress Nana Eikura and Marie-Ange Casta, the younger sister of French model Laetitia Casta, have been selected for the online campaign project "D.I.Y. (Do It Yourself)" by rag & bone denim line rag & bone / JEAN. The campaign is currently available on the brand's official website. The project, which began in 2011, sees models provided with a camera and a bag containing clothing. The models then handle everything from hair and makeup to styling and photography to create the advertising visuals. Eikura's photoshoot was handled by her friend, photographer Yuya Okuda, and the location chosen was Shibuya, where Eikura first began modeling. Meanwhile, Marie-Ange's photos were taken in Paris, where she has lived for the past five years, at famous locations such as the banks of the Seine and the Tuileries Gardens. Previous participants in the project include top models Miranda Kerr, Karolina Kurkova, Camille Rowe, Carolyn Murphy, and Shin Min-a, but this is the first time a Japanese model has been chosen.