On July 18th, JOHN LAWRENCE SULLIVAN held an installation for its SS15 collection in the brand's press room. This was the brand's first time presenting a collection in the form of an installation. Twenty pieces from the men's collection shown at the Paris exhibition were dressed on bodies, and the installation was presented ahead of the Tokyo exhibition.

This season, utilizing analog and digital techniques, the brand combined sporty and military styles with tailored pieces. The designs, which added piping and grosgrain tape to tailored pieces, incorporated a stoic military style into sporty looks. The materials used were homespun, cotton treated with a special GK process to give it a paper-like texture, and denim that was chemically washed and then overdyed, giving natural materials a new feel. The colors were gray, navy, black, and white with touches of yellow and red. The collection's patterns include dripping-like prints and camouflage by female art director duo Ahonen & Ramberg, as well as pants with woven stripes, employing both digital printing and analog techniques such as weaving and knitting.

Designer Arashi Yanagawa explained the reason for not holding a show in Paris and the installation: "I've held seven shows in Paris, and there were some good aspects to it, such as the materials, silhouettes, forms, and show structure becoming more dynamic and stoic. However, because my clothes are constructed based on patterns, there were some aspects that couldn't be fully conveyed in a show. I want to focus more on the clothes, thinking about how to clearly convey the quality of the materials and sewing, and my thoroughness in the details, and present them in a new form. For the Tokyo installation, I proceeded through trial and error to find the best way to express my worldview. This season, I created some particularly interesting pieces compared to what I've done so far, and I think people were able to understand them by carefully looking at each piece and touching the materials."

Regarding the future, he said, "We will continue with the exhibitions in Paris, and there is a possibility that we will do installations for a few seasons. However, we are a brand that should hold shows, and I believe that we need to continue to make announcements overseas in order to strongly project our global view and take on challenges. We are also thinking about where would be the best place to present our collection. We don't know whether that will be Paris Men's or London, but we would like to wait until the results of this show have been announced before making a calm decision on what to do next."