The Isetan Haneda Store (Women's) Terminal 1, which opened on July 18, targets mature women with a high-quality lifestyle. The first women's shop at an Isetan store within the airport has been eagerly awaited, and its contents have been much anticipated.
The store is divided into four major sections. Located immediately inside the entrance, "Trend" is a concept zone showcasing a small selection of the latest fashion trends at Isetan Shinjuku Main Store. The store offers a concentrated selection of seasonal trend items, including bags, and the "Re-Style Gift" line, part of the "Re-Style" Isetan edited shop, has been reorganized for Haneda. Collaborations with designers with whom Isetan has a strong affinity, such as HYKE, mina perhonen, and Muveil, as well as lifestyle goods that can be gifted, are also on display, and promotional offers are also available. From the opening until September 9th, the store will be selling a limited number of 100 cans of canned popcorn from popular Harajuku store Garrett Popcorn Shops per day.
The "Weekend" section, located at the back right of the store, offers a lineup of items that cover not only travel destinations but also everyday use. It offers a wide selection of miscellaneous goods from international brands such as kate spade new york and Faliero Sarti, and also features a corner for "Lady for the Weekend," a concept shop catering to the needs of mothers and operated at the Isetan Shinjuku main store. In addition to original items, it also carries Japanese brands such as Coohem and Redcard. Also available here is "FLIGHT001," which offers small travel items such as pouches and bags, making its first appearance at Isetan. The "Vacation" section offers essential travel items like sandals, hats, sunglasses, and loungewear, as well as relaxed wear brands like Frank & Eileen and James Perse. There's also a Diane von Furstenberg section, featuring print dresses perfect for travel. The Beauty Apocalypse section offers a wide variety of skincare items. To make your airport stay more comfortable, we've also created a "Café & Relax" section, bringing together popular dining options from Isetan Shinjuku. The popular Parisian café Rose Bakery has opened at Haneda Airport with a new concept incorporating gift items. Sky High, a popular juice bar focused on beauty and health, and uka, a nail salon where you can indulge in some pre-departure care, are also available. The cafe and nail salon have open spaces with large windows overlooking the airport, and consideration has been given to allowing customers to relax and unwind.
"We've heard some say that the value of Haneda Airport has increased with the opening of the Isetan Store, but we believe the Haneda Store is a store that will take on the challenge of what a department store should be like. In order to further raise awareness of Isetan from Haneda, we have stocked original goods incorporating tartan check, and we unveiled "ISETAN-TAN-TAN" at the ceremony. We want all of our staff to work together to live up to the name of Isetan," said a store representative.
