The Isetan Haneda Store (Men's) Terminal 2 (hereafter referred to as the "Men's Store No. 2"), which opened on June 13, features a unique product lineup that combines the best of both a department store and a select shop. Offering a wide selection of fashion items, from imports to private brands, the store aims to further increase customer satisfaction. The Isetan Haneda Store, located on the second floor of the airport's Domestic Terminal 1 and opened in 2012, was widely expected to attract ties and other accessories due to its location within the airport. However, the store's response was quite different from initial expectations, with demand for both suits and casual wear, and constant sales of high-priced items. Repeat customers include those who travel between Tokyo and the countryside multiple times in January, and many customers who are interested in fashion but don't have time to visit the Men's Store in Shinjuku. Based on these results, the second men's store has significantly expanded its apparel offerings. As many All Nippon Airways (ANA) passengers in Terminal 2 are young businessmen in their 30s, the store primarily features best-selling items from Isetan Men's. The business zone on the right side of the store offers basic suits in navy and gray, wrinkle-resistant pique and jersey jackets perfect for business trips, and cotton pants suitable for cool business attire. Shoes range from dress casual to leather sneakers, and TUMI, the brand's business bag brand, is also offering a dynamic, high-priced prestige line at its Shinjuku store. The casual zone offers a lineup of items designed for private time on business trips. Brands like Diesel and Margaret Howell are available, along with World Cup items from SOPH, ensuring the store caters to fashion-conscious customers. For relaxing at the hotel, the store will stock sweatshirts made from high-quality hang-knit fleece by V::room_NAVY, a collaboration between the American brand V::room and Isetan Mitsukoshi. In response to customer requests, the store has expanded its selection of pants, with items that can be worn without cutting the inseam, making them suitable for immediate use while traveling. "People who use airports multiple times a month for work have a certain level of status and are particular about the items they choose. While respecting this, we have kept the price range wide so that even regular people returning home can drop in and purchase gifts. With Father's Day approaching, we have a wide selection of ties and other items, and we hope to attract many customers," said an Isetan Mitsukoshi representative.