Introducing this week's hot topic. From July 13th to the 19th, LOEWE was the hot topic. Jonathan Anderson, who was appointed creative director last September, visited Japan with his new 15SS men's collection. We'll take a look at the journey of LOEWE and Jonathan!
■J.W. Anderson appointed creative director of LOEWE
Jonathan, 29, was born in Northern Ireland in 1984. He founded his own brand, J.W. Anderson, in 2007 and has previously released collaborative collections with TOPSHOP and Versace.
■LOEWE unveils new collection by JW Anderson [15SS men's]
The modernity of Anderson and the universality of LOEWE combine to create a youthful, everyday, yet luxurious men's wardrobe! We're also looking forward to the September women's collection!

■Loewe unveils new JW Anderson advertisement. Exploring the brand's history

Models, portraits, and products line up on both sides of the double-page spread. The logo, redesigned with a simpler design, was created by design studio M/M (Paris).

■Loewe releases JW Anderson's first collection on July 17th. First items unveiled

Starting with the renovated flagship store, Casa Loewe Omotesando, the collection will be released at the Loewe Ginza store, Isetan Shinjuku Men's Store, Hankyu Men's Osaka store, and Dover Street Market Ginza from the 23rd, and at the Shinsaibashi Daimaru store from the 26th.

■New Loewe opens its first store in the world in Omotesando. A time-space fusion shop created by JW Anderson

The world's first Loewe flagship store with a new shop concept has opened in Omotesando. Pottery works are displayed as a Japanese element, and are sure to attract attention from people overseas.