Summer seaside holidays are a prime example of a traditionally British lifestyle. Tony Ray-Jones, a British photographer who brought street photography, which originated in America in the 1960s, back to the UK, said, "For the British, the street is the beach," and photographed people spending time at seaside resorts, demonstrating the traditional British lifestyle.

John Smedley encapsulated this British culture in a collection based on family vacation photos from the 1930s. He used dip dye and stripes to express the changing colors of the waves and the sun at the beach. The white socks and Birkenstocks on his feet are an updated version of the traditional saying, "Pairing sandals with business socks at a resort is British." John Smedley 15 Spring/Summer Collection

Kit Neal also presented a bright and unique collection with a summer holiday theme. The collection featured deliberately old-fashioned prints of motifs, such as biplanes and potted cacti inspired by resort destinations, to create a resort atmosphere. Even the now-outdated British seaside staple of tying the four corners of a handkerchief to create a cap was reinvented. Following in the footsteps of Italian artist Alighiero Boetti's travels, Maharishi, making its London Collection debut, used a variety of patterns, including embroidery, prints, and jacquard, to bring to life the feel of ethnic costumes from around the world. Boetti's works were displayed at the front of the runway. Tops with an Arabian-style mosaic pattern on the front and a camouflage pattern on the back, wool jackets embroidered with dragons and phoenixes, and sweatshirts and T-shirts featuring world map motifs were paired with casual pants and hoodies. Scarves and turbans were worn on the head, and mask-like scarves covering the neck from under the nose gave the collection a guerrilla vibe. Maharishi 15 Spring/Summer Collection

James Long presented a collection that contrasted with Maharishi's. Featuring hooded gowns, boxer shorts, and long shirts with a boxing motif, the collection incorporated colorful ribbon and tape appliqués and multicolored stripes, transforming the masculine theme into a pop and feminine look. James Long SS15 Collection

Shaun Samson, who returned to the United States after being unable to obtain a working visa in the UK, decided to participate at the last minute at Fashion East's Newcomers Exhibition. Though he only presented three pieces, his collection was a cut above the other newcomers. The real fur straps worn by the models around their necks were striking. Edward Crutchley, already active as a textile designer, presented his first collection, showcasing colorful sportswear incorporating dyeing techniques from around the world, including Japanese batik. Fashion East Newcomers Joint Exhibition 2015 Spring/Summer

Moschino showed its first menswear collection since Jeremy Scott took over as creative director. The collection includes jackets and shorts adorned with motifs combining national flags and smiley faces, items with a motif combining two smiley faces, and parodies of luxury brands such as Louis Vuitton, Fendi, Giorgio Armani, and Hermès. Upon closer inspection, the pieces are not at all copies, yet at first glance they appear to be the same brand, a testament to the brand's carefully thought-out playfulness. Finally, the collection even parodies its own brand by adding the Fauxchino (fake Moschino) logo. Jeremy Scott appeared wearing a paper crown for the finale of this collection, which was filled with outrageous humor.
Moschino SS15 Men's Collection