A shop for the cosmetics brand Aveda will open at Beauty Apothecary on the second basement floor of the Isetan Shinjuku main building on July 25th. In-store staff will offer herbal teas and counseling, introducing hair care, skin care, body care, and aroma products tailored to each individual.

On the same day, Park City Isetan 4 will also open a hair salon, Heaka Aveda, based on the brand's concept. It will feature a head spa and offer head treatments. The salon will also feature a private VIP space and a men's area.

To commemorate the opening, both stores will be selling a limited quantity of the "Best of Aveda Hair Care Kit" (5,200 yen), exclusive to Isetan Shinjuku, starting July 25th. This kit, packed with items like a paddle brush for self-care scalp care and a leave-in treatment oil, will also be available on the Isetan online store, "Isetan Beauty." There will also be a lineup of limited edition skincare and body care sets.

Aveda was founded in 1978. Its flower and plant-based products are loved by approximately 7,000 salons and spas in over 30 countries around the world, and the brand also practices fair trade ingredient procurement, organic cultivation, wind power generation, and the use of recycled containers.