Select shop LOVELESS has released limited-edition items in collaboration with Italian riding toy brand Rody. The items went on sale nationwide at LOVELESS stores and its sister store, GUILD PRIME, on February 28th. Born in Italy, Rody is a horse-themed riding toy developed for children's exercise. Since 2008, in an effort to renew Rody's image as a high-end, fashionable toy, the brand has participated in events as a fashion icon and collaborated with brands such as Orobianco. This collaboration with LOVELESS commemorates Rody's 30th anniversary in 2014. To coincide with the anniversary, a photo book titled "Oh! My RODY" by photographer Mika Ninagawa was released last year.

The four exclusive collaboration items are a leopard-print Rody plush toy (37,000 yen), a clutch bag (18,000 yen), a tote bag (15,000 yen), and a pouch (8,250 yen). All will be sold in limited quantities at Loveless stores nationwide for two weeks until March 12th.

The day before the release, a collaboration item launch party was held at the Loveless Aoyama store. Guests were welcomed by a Rody mascot, and model Arisa Urahama was invited to act as DJ, with many famous talents, models, bloggers, and others in attendance, making for a glamorous evening. During the event, the Aoyama store's show window will be decorated with colorful Rody figures.