On the 14th, Sanyo Shokai's select shop "LOVELESS" relocated and reopened its Daikanyama branch. It's located on the first floor of Mon Cherie Daikanyama, 20-20 Daikanyama-cho, Shibuya-ku, Tokyo. Business hours are from 12:00 to 20:00. The previous store had two floors, but the new location is now one floor. The sales floor area has doubled to 430 square meters. Facing the main entrance on Hachiman-dori, the store features a men's section on the right and a women's section on the left, with bar counters in both corners. The store's lineup includes purchased brands such as Alexander McQueen, MCM, Carven, Yoshio Kubo, and ARMED, as well as original brands. In recognition of the growing wealthy population in Daikanyama, the store has expanded its selection to include higher-priced brands, such as Moncler, which is now available exclusively at the store. To commemorate the store's opening, a set of Gizmo plush toys, T-shirts, and tote bags (priced at ¥12,600) was created in collaboration with OVER THE STRiPES. In addition to apparel, the store also carries miscellaneous items such as candles and mugs. "We don't think about the ratio of clothing to miscellaneous items. We purchase items that we find interesting," says Hiroyuki Kaku, creative director and chief buyer of Sanyo Shokai's Select Shop Division. The abandoned castle-like interior, themed around a "Castle in the Sky," was also designed by Kaku himself. The dark space features greenery and downlights that mimic natural light. "We wanted customers to relax and enjoy their shopping experience, so we incorporated elements of nature and an underground atmosphere," he says. During the preview held for the opening, Ted, a character from the film "Ted," made an appearance and posed for photos in the photo booth. There's also a campaign where customers who spend a certain amount will receive a free Ted plush toy. Loveless is a select shop business operated by Sanyo Shokai that was launched in 2004. Sales at the company's select shop division from January to June 2013 were 130% higher than the previous year. Currently, sales are said to be at around 140% higher than the previous year.
