3.1 Phillip Lim has unveiled the campaign visuals for its Spring 2015 collection, created by art photographer Viviane Sassen. The aim of these visuals was to create works that viewers would want to hang in their rooms and that could also be enjoyed as art. The shoot took place in the streets of Makrache, a representative city in Morocco. Without the assistance of a hairstylist, makeup artist, or production team, the subjects were captured in their natural, everyday style. The resulting work embodies the brand's core concept of "Romancing Reality," a romance within reality, and the boundary between reality and dreams. An installation featuring the campaign visuals will be exhibited in the Aoyama flagship store from April.