BVLGARI will release a new fragrance, "Eau Parfumée Eau Bleu" (75mL, ¥10,300), on September 30th. The perfumer is Daniela Andrier. The inspiration for the new fragrance came from her experience tasting tea brewed with green tea from Fujian Province, China. Her quest for beauty led her to develop an interest in tea rooms, which Westerners consider a symbol of Asia. The Far Eastern aesthetic, which elevates the mundane to the sublime, had a profound impact on her. She believes that the aroma and flavor of tea embodies the finest aspects of civilization and shares many similarities with the world of fragrance. Lavender, violet, grapefruit... The aroma of green tea evokes a watercolor box. The first scent you encounter is a gentle, enveloping, natural, and refreshing lavender top note. Next comes perilla leaf, believed in Japan to have a revitalizing effect.

The heart notes feature a woody violet. This fragrance is created by blending the moist, watery, and calming aromas characteristic of tea, creating a delicate yet profound expression. The final notes are gorgeous iris and musk, which intertwine and highlight each other's individual characteristics, transforming into a luxurious fragrance that is both rich and refreshing.

"It is very gentle and elegant, refreshing yet with a certain richness, leaving a sensual, long-lasting finish. It is a very refined fragrance reminiscent of the art of tea, where attention is paid to every detail. For example, using water at the right temperature is considered important to fully bring out the delicate flavor of the tea leaves. I wanted to express not just tea as a drink, but the process itself, which creates a mysterious aroma."

So says Daniela Andrier. This new fragrance has a calming quality that envelops us, leading to feelings of tranquility and hospitality.

In addition, a pop-up event will be held in Omotesando where you can experience the world of "Eau Parfumée Eau the Bleu." The event will also feature a limited edition "Eau Parfumée Miniature Set," which has not yet been released in Japan. There will also be a variety of activities, including a Bvlgari Tea Bar where you can enjoy the three types of tea that inspired the "Eau Parfumée" series, a touch and try event, and a raffle.


[Event Information]
Eau Parfumée Omotesando POP UP STORE
Venue: Zero Base Omotesando
Address: 5-1-25 Minami-Aoyama, Minato-ku, Tokyo
Dates: September 30th - October 11th
Opening hours: 11:00 - 19:00