Bvlgari Relaunches Eau Parfumée Fragrance, Inspired by the Color of Tea

May 19, 2015

BVLGARI has revamped its Eau Parfumée fragrance series, which evokes the color of tea through its scent. The lineup of lifestyle-enhancing items, along with newly created fragrances, will be released on June 3rd. The scent of Eau Parfumée Eau The Vert, which debuted in 1992 and has been revamped this year, was inspired by the "green" of strong Japanese tea. It combines two fragrances, beta-ionone and Edion, with accents of citrus fruits such as bergamot and spices like pepper and cardamom. Green tea appears in the middle notes, while the base offers a delightful scent of cedarwood, beeswax, and white musk. The scent of the new Eau Parfumée Eau The Blanc series, which will be released this year, was inspired by the "white" of white tea, also known as the "tea of immortality." The harmony of warm floral and woody notes evokes the scent of white tea, and is further enhanced by white pepper, ambrette, and musk.
Each series will be released on June 3rd, including eau de cologne (75ml: 10,300 yen), shampoo & shower gel (200ml: 5,000 yen), body milk (200ml: 6,600 yen), as well as soap (150g x 3: 7,800 yen) and refreshing towels (12g x 15: 6,100 yen), which will be available exclusively in stores. Additionally, a deluxe candle (325g: 13,300 yen) will be available exclusively in stores on September 30th.
Also scheduled for release in September will be the "Eau Parfumée Eau The Bleu" series, inspired by the "blue" of green tea from Fujian Province, China.
K.H
  • The "Eau Parfumée Eau The Vert" series is inspired by the "green" of strong Japanese tea.
  • The "Eau Parfumée Au The Blanc" series is inspired by the "white" of white tea, known as the "tea of immortality."
  • "Eau Parfumee Eau The Vert" series
  • "Eau Parfumee Eau The Vert" series
  • "Eau Parfumee Au The Blanc" series
  • "Eau Parfumee Au The Blanc" series
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