May 1st is Lily of the Valley Day. In France, it is customary to give lily of the valley to loved ones and those who have helped you on this day to express your gratitude and thoughts, and it is said that the recipient will be blessed with happiness. Every year, Guerlain collaborates with artists to create an artistic bottle to celebrate this special day. This year, muguet, the French word for lily of the valley, a delicate flower that blooms only in spring, will be worn in jewelry adorned with lustrous crystals.

Muguet (Eau de Toilette)
Available exclusively in stores from Wednesday, April 13, 2022 (Isetan Shinjuku, La Boutique Guerlain GINZA SIX, Hankyu Umeda Main Store)
*Available at Nihonbashi Takashimaya S.C. from Saturday, April 16, 2022
Pre-sale at Guerlain official online boutiques from Tuesday, April 5, 2022
125mL + 20mL Price: 92,400 yen including tax (84,000 yen excluding tax)

A fresh, sweet floral green reminiscent of a moment of spring
The ephemeral and delicate lily of the valley has continued to inspire Guerlain's perfumers.
At first glance, lily of the valley has an image of being simple, refreshing and cheerful. However, its essence cannot be extracted, and it is said to be a "silent flower." To fully understand its nuances and find a new interpretation, Thierry Wasser combined rare ingredients selected from the olfactory palette to create an unforgettable fragrance that is fresh, gentle, and full of bliss.

Just as crystal sparkles in rainbow colors in the light, Muguet's fragrance changes color, shifting from green notes to rosy floral notes.

The top notes are fresh and green, evoking the cheerful atmosphere of spring. The heart notes are refreshing lily of the valley and fresh rose, enveloping you in a sense of happiness with fresh florals. The final notes are a gentle blend of jasmine and fine rose.

Lily of the valley jewellery by Francesco Truscelli


The 2022 limited edition bottle is adorned with lily of the valley jewellery, delicately shimmering with crystals. It was created by Francesco Truscelli, a close friend of Guerlain.

Featuring small, bell-shaped flowers in sparkling crystal and vibrant green enamelled leaves, this delicate piece is crafted using techniques used in the making of high jewellery.

The branches and flowers are crafted using lost-wax casting, an ancient technique used in working with precious metals. This method, perfectly mastered at Atelier Truscelli, allows for precise casting down to the smallest detail.


The delicate wreath, once completed through this process requiring the most refined jewellery skills, is then hand-adorned by artisans with 130 zirconia crystals, synthetic stones that sparkle like diamonds. The brass mounting is then whitened to enhance the brilliance of the stone.

The green leaves, which highlight the delicate sparkle of the crystal flowers, are given a plump, three-dimensional effect by applying two layers of cold enamel.

Francesco Truscelli


Parisian jewelry designer Francesco Truscelli is renowned for his original designs.
He has previously worked on exceptional pieces for KissKiss, Shalimar, Idylle, and Mon Guerlain. Both Guerlain and Francesco value "passion for future generations," "meeting customer expectations," and "a commitment to personalization."
Jewelry and fragrances are emotional objects. They reflect the wearer's personality and are passed down through time.

He expresses his passion through his jewelry. He creates pieces that evoke vivid emotions, drawing on his many years of experience and exquisite craftsmanship.

He also continues to cherish his role in redesigning family heirlooms and giving them a second life. "Jewelry is deeply linked to family history. We renew family bonds by recreating pieces that have been passed down from generation to generation, from parents to children, and from children to grandchildren."

A masterful technique that infuses each piece with genuine emotion. For him, listening to his clients, fulfilling their wishes and passing the baton from generation to generation is of utmost importance, just as a child who grew up loving L'Heure Bleue, Habir Rouge and Shalimar will pass on their love for Gerlinade to the next generation.


The Exceptional Piece bottle comes with a 20ml prefilled purse spray and a special gift box embossed with a bee. :

Muguet (Eau de Toilette)
Available exclusively in stores from Wednesday, April 13, 2022 (Isetan Shinjuku, La Boutique Guerlain GINZA SIX, Hankyu Umeda Main Store)
*Available at Nihonbashi Takashimaya S.C. from Saturday, April 16, 2022
Pre-sale at Guerlain official online boutiques from Tuesday, April 5, 2022
125mL + 20mL Price including tax: 92,400 yen (base price: 84,000 yen)

@GUERLAIN #MUGUET #Muguet


◆About Guerlain
Guerlain was founded in Paris, France in 1828. Since its founding, it has brought an array of outstanding products to the world in fragrance, skincare, and makeup. Our mission is to preserve, develop, and pass on our unique traditions to future generations.
For over 190 years, Guerlain has been inspired by beauty, thrilled by innovative ideas, and captivated by each of its bold creations. Guerlain strives to make every woman more beautiful. Famous and unknown, every woman is Guerlain's eternal muse. Their beauty, individuality, and free spirit inspire each of our creations.

Made in France
Since its founding in 1828, Guerlain has always been committed to producing in France. In 1828, the company opened its first factory near the Arc de Triomphe in Paris's Étoile district. Since then, it has never left France. Guerlain's exceptional know-how has been recognized, earning it the French Ministry of Economy and Industry's designation as a Living Heritage Company. This award has been presented to Guerlain since the French Ministry of Economy and Industry introduced it in 2005.

Sustainability
Guerlain is deeply conscious of its social and environmental responsibility and has integrated sustainable development into its corporate strategy for over 14 years. Guerlain's mission is to protect, develop and pass on its unique heritage to future generations. Guerlain is committed to eco-design, biodiversity conservation, climate change response and creating an environment in which people can lead positive social lives. In particular, Guerlain is committed to protecting bees, one of the most important species on the planet. Guerlain will continue to work with multiple partnerships, with bee conservation at the heart of its mission.

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