The 38th "Mode in France" exhibition, sponsored by the French Women's Ready-to-Wear Federation, kicked off on January 14th and ran through the 16th at the Westin Tokyo in Ebisu, Tokyo. This year's venue, which moved from Nishi-Shinjuku to Ebisu, featured 53 companies and 62 brands. The latest collections, including women's wear, leather, and fur, were showcased ahead of the Who's Next Paris event. The French Ambassador to Japan also visited the exhibition in the morning of the second day, to inspect each booth. The exhibition went smoothly from the first day. At a press conference held on the second day, Patricia Brafman, International Director of the French Women's Ready-to-Wear Federation, emphasized, "The Mode in France Taipei exhibition, held in Taiwan from the 10th to the 12th, was a great success, with a 15% increase in visitors. The first day of the Tokyo exhibition saw a 23% increase in visitors compared to last year. Although the second day was affected by rain, we are looking forward to this year's success." She also commented, "We're very happy with the new venue, and we plan to continue holding our exhibition at the Westin Tokyo. The next exhibition will be held one week later than usual, from July 29th to July 31st, to accommodate the change in the Paris exhibition from July to early September." Among the noteworthy brands, Nathalie Chaize, known for its original prints and knitwear, presented a dress with a photo of accessories transferred onto it, a padded red trench coat, a textured coat incorporating the 3D effect trend for fall and winter, and winter Bermuda pants. Nathalie Chaize, who visited Japan, said, "I met with 15 companies over two days. I sensed a change in the needs of the Japanese market. I've used my own photos of Tokyo cityscapes in prints before, and I took a lot of photos this time, so I plan to use those prints in my next collection." Pret Pour Partir, specializing in raincoats, parkas, and trench coats, participated for the first time. Featuring functional designs such as removable linings and pockets, this season's theme is boyfriend coats, showcasing designs featuring cocoon silhouettes and oversized styles, as well as coats made from Harris Tweed. "We're participating in Pitti for men's wear, but we're exhibiting our women's collection at Mode in France to gauge the reaction of select shops catering to young Japanese customers. We were able to negotiate with a different selection of shops than before," said the designer.

Anahide Saint Andre, based on the Japanese concept of "iki," will also be exhibiting for the first time. This time, the collection is inspired by origami and its folds. The collection features backless coats, layered jackets with pleated accents, coats with silk linings and removable hoods, and reversible coats that can be worn as either silk or wool.

Japan's Innocent will be exhibiting three brands: women's brand Honore, accessories brand Hophophop, and socks brand Bonne Maison. Bonne Maison proposed designs with a kimono theme and subtle use of color as the focal point. Innocent said, "We have been introducing our products at our own exhibitions, but we participated in the event to highlight the characteristics of each brand and that they are French brands. We were able to meet new buyers that we would not normally be able to meet."