
Photographer and film director Mika Ninagawa's fashion brand, M/Mika Ninagawa, will open a pop-up store at Center Park/The Stage #2 on the second floor of the Isetan Shinjuku Main Building from January 21st to 27th. All items from the brand's SS15 debut will be available for pre-sale. The event, titled "MODE RESORT x M/Mika Ninagawa," will showcase the resort-inspired SS15 collection. Items in vibrant Ninagawa colors will include a short-sleeved dress (¥36,000), maxi dress (¥50,000), sweat top (¥24,000), sweatpants (¥19,000), blouson (¥39,000), and skirts (¥24,000-¥29,800). Other items available include clutches, tote bags, scrunchies, and other accessories.
During the event, customers who spend over 10,000 yen at the shop will receive one of four free items: a copy of "Mgirl," the fashion magazine edited by Ninagawa; a copy of "NINADIGI vol. 2," a photo book featuring his photographs; an original brand pen; and an original shopping bag.
The buyer in charge said, "Our store, which debuts in Spring/Summer 2015, proposes styles that allow women to look cooler and more cute in the resort scene. We also hope that this event will convey the social significance of being a place where women can thrive, something that goes beyond photography, just like Ninagawa."
The same event will also be held in Space 2 on the second floor of the main building of Nihonbashi Mitsukoshi Main Store from January 28th to February 3rd.
















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