Japan Imagination is launching a new brand, "sophila," this season. It has appointed talent and model Marie as its curator.

The concept is "urban relax," and the brand will offer items that combine just the right amount of high quality with a subtle trendiness. It targets adult women who enjoy everyday fashion. The main item is the jacket, and the brand will propose jacket styles that can be worn for a variety of occasions. Approximately 80% of the products are made domestically. Accessories will be sourced both domestically and internationally. Marie will collaborate on purchasing and branding.

This season's price range is 19,000 to 29,000 yen for jackets, 11,000 to 22,000 yen for dresses, 8,000 to 15,000 yen for knitwear, 9,500 to 15,000 yen for bottoms, and 3,000 to 35,000 yen for accessories.

A street-level store will open in Omotesando, Tokyo on the 22nd, followed by openings at Ikebukuro Parco (28th), Umeda Daimaru (March 1st), Nagoya Matsuzakaya (5th), and Shibuya Parco (20th).