Starting with Spring/Summer 2014, Onward Kashiyama will be the first in Japan to offer SONIA BY SONIA RYKIEL, the diffusion line of SONIA RYKIEL.

The collection follows SONIA BY SONIA RYKIEL's signature knitwear, multi-borders, and inside-out seams. The cuts are tight and open at the neck for a feminine look. The brand's muse is the intelligent, sexy, and eccentric Parisian woman of Saint-Germain-des-Prés. The collection proposes an aggressive feminine image using colorful motifs such as lips and hands.

The line will have a corner in the Seibu Shibuya store from this month, and in Ikebukuro Tobu and one other store from spring 2014. Prices range from 55,000 to 98,000 yen for coats, 43,000 to 88,000 yen for jackets, 28,000 to 95,000 yen for dresses, 35,000 to 93,000 yen for skirts, 22,000 to 63,000 yen for pants, 32,000 to 75,000 yen for blouses, 25,000 to 78,000 yen for knitwear, 12,000 to 60,000 yen for cut-and-sew tops, and 9,000 to 205,000 yen for accessories. Bags are available from the first line, Sonia Rykiel. Although this is a different line, it was designed specifically for Sonia by Sonia Rykiel and is not sold in the first line.

Sonia by Sonia Rykiel was founded in Paris in 1999. In 2012, the brand image was revamped as a contemporary brand under a new concept. The brand has 38 stores worldwide, including its flagship store in Saint-Germain-des-Prés, Paris, which was renovated and reopened in September 2013.