PUMA has announced its new brand campaign, "Forever Faster."
The campaign is a global multimedia marketing campaign, including television commercials, based on the brand's mission to become the world's fastest sports brand. Celebrating the thrill of being number one, the confidence and joy of change, the campaign is more than just a marketing campaign; it expresses the brand's values.
Famous athletes featured in the campaign include Usain Bolt, the world's fastest sprinter; soccer players Mario Balotelli and Sergio Aguero; soccer player Marta Vieira da Silva; golfers Rick Fowler and Lexi Thompson; and the Formula One team Scuderia Ferrari. With a sexy member of the opposite sex on either side of him in a gorgeous jacuzzi, he delivers bold, famous lines such as "Don't be submissive," "No name? That's unacceptable," and "Believe in yourself."


In Japan, the 15-second TV commercial is currently airing on national broadcasting stations. Outdoor, magazine, and web advertising is also planned.