From August 27th to September 2nd, the limited-time event "DRIES VAN NOTEN THE ART" will be held at Center Park/The Sturge #3 on the third floor of the Isetan Shinjuku Main Building.

The venue will be decorated with optical prints showcasing Dries Van Noten's 2014-15 Autumn/Winter collection, and will be enveloped in sound that evokes the brand's worldview. The optical prints featuring this season's collection were inspired by contemporary British artists.

The limited-time event space will also be a highlight, as the special exhibition on the building's third floor fashion floor, featuring art photographs by photographer Taisuke Koyama, which evoke the mysteries of the universe, will blend in perfectly with the space. The spacious atmosphere of the entire floor will complement the mystical atmosphere of the optical art.

Products available at the pop-up store include sweaters decorated with colorful optical art (83,000 yen each) and dresses with large floral patterns (196,000 yen). Other items on display include jackets, cut-and-sew tops, and accessories.