An UNDERCOVER pop-up store opened on the first floor of Isetan Shinjuku's The Stage. It will run until September 2nd.
This marks the brand's first pop-up store at Isetan Shinjuku in eight years, and the interior design is exceptional. The oversized apple-shaped light fixture casually placed in the corner of the stage is actually the same one used in designer Jun Takahashi's studio. The sparkling lights overhead are also used at Dover Street Market New York. The multicolored slogan "WE MAKE NOISE NOT CLOTHES" sparkled, thrilling visitors. The carpet was Takahashi's favorite burgundy, creating a mysterious atmosphere throughout the venue.
A highlight item is the rider's blouson (145,000 yen), which was reproduced specifically for this occasion. It features a standard design with a contrasting collar and is available in a total of four colors. Additionally, shoes based on the design of Converse's iconic Jack Purcell will also be reissued. Available in a wide variety of colors for both men and women, Hello Kitty's ribbon face has also been revived.

Another highlight of this pop-up store is the large number of unisex items it carries. T-shirts with logos and illustrations are available in different sizes, and a wide range of accessories, including pouches created in collaboration with UNBUSH, are also available. The canvas knapsack (16,000 yen) will also be available in gray and red, colors exclusive to Isetan. Also not to be missed are classic autumn items such as ceramic-patterned dresses.