MARELLA, a brand within the Max Mara Group, will hold its first fair under its new project, "ART.365." The project's concept is "creating a unique style." The 14 items, based on the formula 3 + 6 + 5 = 14, can be worn 365 days a year, regardless of the season. All items are made from the same fabric, and the lineup includes jackets, dresses, and pants. Features include egg-shaped lines, transparent fabrics, and a glossy finish. Since 2012, ART.365 has also collaborated with Milla Jovovich on an advertising campaign. In the fall of 2013, the brand renovated its Milan flagship store, renewing its concept and logo. The fair will run from August 20th to 26th. The event will be held at Isetan Fuchu, Odakyu Department Store Shinjuku, Isetan Sagamihara, Meitetsu Department Store Main Branch, Kintetsu Department Store Uehommachi Branch, Sogo Kobe, Daimaru Ashiya, Takashimaya Osaka, and Sogo Tokushima. During the event, customers who spend over 30,000 yen will receive a free shopping bag.