COACH has announced its 2014-2015 global advertising campaign. This is Stuart Vevers' first campaign since taking over as Executive Creative Director.

The campaign features ready-to-wear and accessories, Vevers' first collection for Coach. Photographed by Steven Meisel and produced by New York luxury branding agency Baron & Baron, the campaign features an all-star team, including stylist Karl Templer and art director Fabien Baron. The campaign features a diverse cast of up-and-coming models, including Lexi Boling and Leona Binx Walton. The shoot took place at New York's Snug Harbor Cultural Center and Botanical Gardens. The iconic landmarks are captured in the background, along with the iconic Rhyder bag. The collection also features work by photographer Joel Sternfeld, who inspired the collection's color palette. The images feature cinematic portrayals of iconic New York landscapes, including the High Line in West Manhattan. Vevers commented, "The freedom at the heart of the brand is combined with a nostalgic feel and modern expression. I believe this represents a new vision for Coach."