Actress Amy Adams has been chosen to appear in the advertising campaign for Max Mara's 2014-15 Autumn/Winter accessories and sunglasses collection. Amy Adams, who recently won a Golden Globe Award and was nominated for an Academy Award for her role in "American Hustle," showcases her natural charm in this New York shoot by Mario Sorrenti. The new advertising campaign will launch globally in August for the bags and October for the sunglasses. The Margaux bag featured in the campaign features an updated design. The handles are asymmetrically positioned at the front and back for increased stability, and the bag can be closed with either a zipper or flap. An internal shoulder strap adds even more functionality. Available in two sizes: large and small. The sunglasses are new, handmade frames that pay homage to the brand's sartorial style. They feature a combination of different materials, with crocodile-look temples on the outside and soft rubber on the inside. Many celebrities attended the launch party, held in New York on July 15th. Miranda Kerr wore a yellow silk polka-dot dress by Sportmax. Australian actress Toni Collette wore a pink chiffon dress with a Max Mara flower on one sleeve. Others wearing items from the brand include Maria Giulia Maramotti, a member of the Max Mara founding family, model and DJ Leigh Lezark, and fashion magazine star Laura Love.