Burberry unveils its Spring/Summer 2022 campaign, a celebration of self-expression. Embodying the house code of duality, the campaign captures the menswear and womenswear collections from multiple perspectives. The two photographers' unique artistic interpretations bridge the gap, contrasting Mert & Marcus's simple studio shots with Chris Rose's intimate snapshots taken backstage at the presentation. Their differing perspectives transform the collection itself.

© Courtesy of Burberry_Chris Rhodes_Mert & Marcus
Riccardo Tisci's Burberry Spring/Summer 2022 collection further explores ideas of identity, using stories of femininity and masculinity to highlight the fluidity and power of self-expression. The collection is infused with youthful and sensual energy, with traditional and iconic silhouettes deconstructed and reimagined into strong, striking silhouettes.

© Courtesy of Burberry_Chris Rhodes_Mert & Marcus

"The Spring/Summer 2022 shows, both menswear and womenswear, were filled with a beautiful soundscape and contrasting emotional energy. I wanted to continue this dialogue in the campaign. Like a flick of images, I contrast Mert & Marcus's pure, youthful energy with Chris Rose's raw, youthful spirit. As the world has come through lockdowns, I wanted people to feel something through this campaign: the freedom to dream, the freedom to live and feel young. Like a beautiful dance, this campaign has a raw energy, full of vitality—it's like an awakening."

Riccardo Tisci, Burberry Chief Creative Officer


The campaign focuses on bold shapes and details based on the collection's theme, and the models were photographed in a cohesive group setting. It embodies a confident attitude that embodies freedom of expression, strength, and power.


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