Chloé will release its new fragrance, "Chloé Love Story Eau de Parfum" (30ml/7,900 yen, 50ml/10,500 yen, 75ml/13,500 yen), on September 10th. The motif is a love story set in a Parisian night, and it embodies the free-spirited female image of the "Chloé woman"—inspired by creative director Clare Waight Keller, Clemence Poesy, actress Melanie Laurent, and photographer Inez van Lamsweerde, who also appear in the brand's advertising campaigns. The fragrance features fresh and sexy floral notes of orange blossom, Madagascar jasmine, and cedar. The bottle, shaped like a padlock, a symbol of love, features Chloe's signature pleats and is subtly tied with a white ribbon.

In addition to the perfume, a shower gel (200ml/5,600 yen) and body lotion (200ml/6,600 yen) will also be released at the same time.