To celebrate the global partnership between Louis Vuitton and the United Nations Children's Fund (UNICEF), the 6th Annual UNICEF Ball was held in Beverly Hills, USA on January 12th.

In addition to actress Léa Seydoux, who has become Louis Vuitton's new ambassador, Nicole Kidman, Jennifer Connelly, Bae Doona, Selena Gomez, Adèle Exarchopoulos, Xavier Dolan, singer Mariah Carey, and models Miranda Kerr and TAO attended the event wearing Louis Vuitton.

Also, Louis Vuitton's digital campaign "#MAKEAPROMISE" launched on the same day. In keeping with the Maison's commitment to supporting children in need, the campaign involves influencers from around the world making a "pinky promise," taking photos, and sharing them on Facebook, Twitter, and Instagram with the hashtag #MAKEAPROMISE to raise awareness of the charity project around the world.