A pop-up event for Swiss watch brand Franck Muller will be held at The Stage on the first floor of the Isetan Shinjuku Main Building from January 22nd through January 28th. The event will feature an early preview of the latest piece from the "Heart to Heart" collection, the "Heart to Heart "Tresor" (651,000 yen, 12-inch model). The dial features a bright red heart on any of the digits 1 through 12, allowing wearers to choose their preferred position. This represents Franck Muller's intention: "The watch will become a special treasure for the wearer, a Tresor." The venue will be decked out in red, in keeping with the collection. Monitors throughout the venue will play videos showcasing the brand's latest creations, as well as the brand's history and craftsmanship. The brand's iconic numbers and related messages will also be displayed. Fun gimmicks will also be included, such as different videos playing at different times. In addition to the main pre-release model, the lineup also includes standard models such as "Tonneau Curvex" and "Long Island," centered around the "Heart to Heart" collection. During the period, customers who purchase a watch will receive an original brand pouch as a gift.