Chopard to sell one-of-a-kind custom watches exclusively at Shinjuku Isetan

Jan 16, 2014

Swiss watch and jewelry brand Chopard is holding a limited-time event, "Chopard PASSION," at The Stage on the first floor of the Isetan Shinjuku store from January 15th until the 21st.

In addition to exhibiting rare museum pieces, the venue will also feature in-store monitors showing footage of Chopard's workshops and the brand's history, expressing the brand's worldview.

The "Happy Heart Pendant," featuring the maison's signature heart motif adorned with colored sapphires, will be released exclusively at Isetan. Two types are available: a white gold and sapphire combination (197,400 yen) and a rose gold and pink sapphire combination (204,750 yen), with only 25 of each available. Additionally, the "Happy Sports" watch with a pink dial and white alligator strap (with diamonds: 1,312,500 yen, limited to 5 pieces, without diamonds: 514,500 yen, limited to 25 pieces) will also be available exclusively at the store.

If you purchase a "Happy Sports" during the event, you can choose your favorite motif from a selection of heart- or star-shaped moving motifs made of diamonds or sapphires, and create a one-of-a-kind original watch with that motif on the dial. Initial parts (51,450 yen, white gold) will also be available exclusively at the store.
高橋果内子
  • "Happy Heart Pendant" is sold exclusively at Isetan
  • "Happy Sports" pink dial is an Isetan exclusive
  • You can place your favorite moving parts on the dial.
  • Video footage from the workshop is displayed on the monitors inside the store.
  • Museum piece (not for sale)
  • Museum piece (not for sale)
  • High-quality jewelry that symbolizes the brand is lined up
  • Unique Piece Watch (39,543,000 yen)
  • Unique Piece Black Pearl Necklace (33,054,000 yen)
  • Imperiale (clock in the foreground) 9,544,500 yen
  • "Chopard PASSION" (1st floor, Isetan Shinjuku store). The event runs until January 21st.
  • "Chopard PASSION" (Isetan Shinjuku store, 1st floor)
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