Loro Piana unveils a curated holiday collection that blends cozy knitwear with flowing silhouettes and exquisite textures.
The Loro Piana Holiday collection is perfect for the winter holiday season, whether you're spending it at a mountain resort or relaxing at home.
The brand also launches a new digital campaign directed by Eddie Ray and illustrated by David James. Set against the enchanting lake and mountain landscapes of Switzerland, the three-chapter campaign spotlights a hot air balloon, boat, and kite featuring delightful surprise gifts wrapped in Loro Piana's iconic fabrics. The flowing, flowing sails evoke the softness of yarns and fabrics, telling the story of faraway lands more captivating than ever before.
The collection's central motif is jacquard, presented in a variety of textures and volumes, with multicolored geometric patterns effectively used on sweaters, coats, and accessories. It also features Loro Piana's iconic yarns, from the unparalleled comfort of cashmere/silk cash fur to Cashmere Coarse Hair®, highlighted by cable knitting and artisanal stitching. Neutral tones of white, mélange gray, and platinum, as well as bright hues of alpine blue and ochre yellow, are used in the new Nordic pattern.
The women's collection includes oversized sweaters paired with stretch trousers, knitted cashmere vests with beautiful details, and parkas with clean, sporty lines. The men's collection embodies a wintery and relaxed vibe, from the iconic Icer jacket, reimagined in double cashmere jersey, to overshirts crafted from cashmere and shearling. The finishing touches include knitted hats, scarves, gloves, and ski masks featuring geometric jacquard motifs, adding a distinctive and personal touch to winter outfits. This exclusive collection is complemented by new candles (49,500 yen), crafted with the savoir-faire of master Italian candlemakers. These small masterpieces will elevate any space. Their names—"Ghibelline," "Jacquard," and "Boucle"—evoke Loro Piana's textile heritage, and each scent pays tribute to the exclusive raw materials and their origins.
In addition, for a limited time only, all Loro Piana stores, including the Ginza store, are offering an initial embroidery service on cashmere stoles, including Loro Piana's iconic Grande Unita (73,700 yen) (excluding the online store).
We offer a personalized gift for yourself or a loved one, where you can choose from approximately 50 colors to create an exquisitely soft cashmere stole with your initials in an original font. Loro Piana Ginza Store
Address: 3-5-8 Ginza, Chuo-ku, Tokyo 104-0061
Business Hours: 11:00 - 20:00
Phone: 03-5579-5181
https://jp.loropiana.com/ja/
Reader Inquiries
Loro Piana Japan: 03-5579-5182
Click here for company press release details
The Loro Piana Holiday collection is perfect for the winter holiday season, whether you're spending it at a mountain resort or relaxing at home.
The brand also launches a new digital campaign directed by Eddie Ray and illustrated by David James. Set against the enchanting lake and mountain landscapes of Switzerland, the three-chapter campaign spotlights a hot air balloon, boat, and kite featuring delightful surprise gifts wrapped in Loro Piana's iconic fabrics. The flowing, flowing sails evoke the softness of yarns and fabrics, telling the story of faraway lands more captivating than ever before.
The collection's central motif is jacquard, presented in a variety of textures and volumes, with multicolored geometric patterns effectively used on sweaters, coats, and accessories. It also features Loro Piana's iconic yarns, from the unparalleled comfort of cashmere/silk cash fur to Cashmere Coarse Hair®, highlighted by cable knitting and artisanal stitching. Neutral tones of white, mélange gray, and platinum, as well as bright hues of alpine blue and ochre yellow, are used in the new Nordic pattern.
The women's collection includes oversized sweaters paired with stretch trousers, knitted cashmere vests with beautiful details, and parkas with clean, sporty lines. The men's collection embodies a wintery and relaxed vibe, from the iconic Icer jacket, reimagined in double cashmere jersey, to overshirts crafted from cashmere and shearling. The finishing touches include knitted hats, scarves, gloves, and ski masks featuring geometric jacquard motifs, adding a distinctive and personal touch to winter outfits. This exclusive collection is complemented by new candles (49,500 yen), crafted with the savoir-faire of master Italian candlemakers. These small masterpieces will elevate any space. Their names—"Ghibelline," "Jacquard," and "Boucle"—evoke Loro Piana's textile heritage, and each scent pays tribute to the exclusive raw materials and their origins.
In addition, for a limited time only, all Loro Piana stores, including the Ginza store, are offering an initial embroidery service on cashmere stoles, including Loro Piana's iconic Grande Unita (73,700 yen) (excluding the online store).
We offer a personalized gift for yourself or a loved one, where you can choose from approximately 50 colors to create an exquisitely soft cashmere stole with your initials in an original font. Loro Piana Ginza Store
Address: 3-5-8 Ginza, Chuo-ku, Tokyo 104-0061
Business Hours: 11:00 - 20:00
Phone: 03-5579-5181
https://jp.loropiana.com/ja/
Reader Inquiries
Loro Piana Japan: 03-5579-5182
Click here for company press release details
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