Coach introduces the “COACH SKI” collection. The campaign features actress Brittany O'Grady, TikTok star Wisdom Kaye, and models Tiffany Guo and Mia Regan.
“COACH SKI” reinvents nostalgic winter sportswear through an optimistic lens of “now”. Featuring innovative outerwear that combines shearling with colorful nylon stripes, as well as quilted leather bags, tops and pants, the collection reinterprets Coach's design codes in a new graphic expression inspired by vintage pieces found in the Adirondack Mountains in northeastern New York and its ski resort, Lake Placid.
To embody the collection's worldview, Coach has released a series of images photographed by Zackery Michael. Featuring members of the Coach family in snowy landscapes, the images capture the collection's free-spirited and liberating mood, with a theme of skiing as a fun and nostalgic winter pastime.
https://youtu.be/FiFKP-y7Oys
"Coach is a global brand, and we are proud to be recognized for our commitment to excellence," said Coach Creative Director Stuart Vevers.
In addition, in conjunction with the “COACH SKI” collection, Coach will be releasing the online game “Snow City”, inspired by Coach's holiday message, "Give a Little Love," for a limited time from December 3rd to December 25th. In this game, players take on the role of a "COACH HOLIDAY Animal" and roll a snowball through the snowy streets of New York City to collect hearts and earn points.
Players keep the points they earn, and the more points they earn, the more COACH HOLIDAY Animal avatars they'll unlock.
Inspired by Coach's legacy of playful spirit and wonder, the COACH HOLIDAY Animals include Coach's popular mascot, Rexy the Dinosaur, Fuzz the Polar Bear, Belle the Penguin, Holly the Deer, Ginger the Fox, Puddle the Goose, Luna the Owl, Spike the Hedgehog, and Robin the Bird. Keep trying until you collect all the avatars!
QR Code: "Snow City" can be accessed here (playable on smartphones only)
YOUTUBE LINKS:
Benneton: https://youtu.be/qbus7xGf93g
Mountain: https://youtu.be/FiFKP-y7Oys
Snowman: https://youtu.be/_UQ9QunCL5s
EDITORIAL CREDIT: Coach
IMAGE CREDIT: (C) 2021 Zackery Michael
SOCIAL MEDIA: @Coach; #CoachNY
About Coach
Coach is a global fashion brand founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, New York, we create beautiful, timeless pieces that allow everyone to be themselves.
Coach is part of Tapestry, Inc. Tapestry is traded on the New York Stock Exchange under the ticker symbol TPR.
Click here for company press release details
“COACH SKI” reinvents nostalgic winter sportswear through an optimistic lens of “now”. Featuring innovative outerwear that combines shearling with colorful nylon stripes, as well as quilted leather bags, tops and pants, the collection reinterprets Coach's design codes in a new graphic expression inspired by vintage pieces found in the Adirondack Mountains in northeastern New York and its ski resort, Lake Placid.
To embody the collection's worldview, Coach has released a series of images photographed by Zackery Michael. Featuring members of the Coach family in snowy landscapes, the images capture the collection's free-spirited and liberating mood, with a theme of skiing as a fun and nostalgic winter pastime.
https://youtu.be/FiFKP-y7Oys
"Coach is a global brand, and we are proud to be recognized for our commitment to excellence," said Coach Creative Director Stuart Vevers.
"COACH SKI is inspired by winter adventures and the possibilities of tomorrow. This joyful and nostalgic collection reimagines Coach heritage within the bold, colorful silhouettes of American sportswear."
In addition, in conjunction with the “COACH SKI” collection, Coach will be releasing the online game “Snow City”, inspired by Coach's holiday message, "Give a Little Love," for a limited time from December 3rd to December 25th. In this game, players take on the role of a "COACH HOLIDAY Animal" and roll a snowball through the snowy streets of New York City to collect hearts and earn points.
Players keep the points they earn, and the more points they earn, the more COACH HOLIDAY Animal avatars they'll unlock.
Inspired by Coach's legacy of playful spirit and wonder, the COACH HOLIDAY Animals include Coach's popular mascot, Rexy the Dinosaur, Fuzz the Polar Bear, Belle the Penguin, Holly the Deer, Ginger the Fox, Puddle the Goose, Luna the Owl, Spike the Hedgehog, and Robin the Bird. Keep trying until you collect all the avatars!
QR Code: "Snow City" can be accessed here (playable on smartphones only)
YOUTUBE LINKS:
Benneton: https://youtu.be/qbus7xGf93g
Mountain: https://youtu.be/FiFKP-y7Oys
Snowman: https://youtu.be/_UQ9QunCL5s
EDITORIAL CREDIT: Coach
IMAGE CREDIT: (C) 2021 Zackery Michael
SOCIAL MEDIA: @Coach; #CoachNY
About Coach
Coach is a global fashion brand founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, New York, we create beautiful, timeless pieces that allow everyone to be themselves.
Coach is part of Tapestry, Inc. Tapestry is traded on the New York Stock Exchange under the ticker symbol TPR.
Click here for company press release details
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