Takarajimasha's fashion magazines accounted for 21.8% of the 58 monthly men's and women's fashion magazines participating in the Japan ABC Association, making it the publisher with the largest share for the third consecutive year.

In the second half of 2012, "Sweet," targeted at women in their late 20s, sold approximately 383,000 copies, making it the top-selling fashion magazine for the fourth consecutive year. "InRed," a women's magazine aimed at women in their 30s, saw its circulation increase by 122.2%, while lifestyle magazines such as "Linen" and "MonoMax" also saw increases, with sales up 118.9 and 118.5%, respectively. Overall, the total number of magazines increased 9.3% compared to the previous year.

The ABC Association is a membership-based organization that audits, publishes, and certifies sales and distribution figures for newspapers, magazines, specialty journals, and free papers. It is comprised of three parties: publishers (the sellers of advertising), advertisers (the buyers), and advertising agencies (the intermediaries). Major publishers participating in the magazine category include Kodansha, Shueisha, Shogakukan, Magazine House, and Nikkei BP. Magazine publisher reports are generally released twice a year, in October for figures from January to June, and in April of the following year for figures from July to December. The published circulation figures are the number of copies sold by magazine publishers through their respective sales channels after deducting returns, and do not include any type of non-sales copies.