FIGARO Paris, a select shop embodying the world of the venerable French fashion magazine Madame Figaro, opened at Tokyo Midtown on April 25th. BAYCREW'S is partnering with the magazine to operate the shop.
FIGARO Paris is a select shop offering items based on the concept of intelligent, sexy, and high-quality basics that embody the French madam style. Its target demographic is mature women in their late 30s and older. This is the brand's third store, following the Lachic store in Nagoya and the Lucua Osaka store. Popular items include the original white wrap-coeur shirt (16,800 yen), loafers (76,650 yen) created in collaboration between J.M. Weston and Inamorato, and various river lace dresses and blouses.
A black vintage bag from a high-end brand has been selected as a limited edition item at the Tokyo Midtown store. Brands on display include Chanel (from 178,500 yen), Celine (96,600 yen), Gucci (147,000 yen), and Versace (from 178,500 yen).